STUDY ON RETAIL FORMAT CHOICE AND CONSUMER BUYING BEHAVIOUR

Retail, being one of the most important aspects marketing, has immensely gained its importance over last couple years. In today’s world, because cut throat competition retail evolved beyond traditional brick and mortar retailing. Retailers are making their presence in both stores as well through online shopping websites many new innovations like click- and- The purpose this paper was to throw some light on impact attributes with major focus website (such as- personalization, ease use sociality) buying behavior respect experience. further focuses offline ambience positive data analysis for study carried by help statistical tools Chi-Square Tests regression SPSS. findings reveals that “personalization” “ease use” a significant experience whereas, “ambiance”